the pledge

From January to March 2012, over 200 British Columbians added their voice to support mental health at mindcheck.ca. The In One Voice video campaign was launched with help from the Canucks for Kids Fund and the Vancouver Canucks, who wanted to take action to support mental health for young people in BC as a legacy for their friend and teammate, Rick Rypien.

Vancouver Canucks’ defenceman Kevin Bieksa encouraged young people to visit mindcheck.ca and to record and upload their own video pledge. The pledge emphasizes the importance of learning the signs of mental health challenges, talking about them with others, getting support early, and helping loved ones who may be struggling.

the campaign

During the course of the campaign over 60,000 people visited mindcheck.ca and the In One Voice page received over 1,600 Likes on Facebook. Over 24,000 self-assessment quizzes were completed on the site, and the campaign received attention from a variety of media sources across the province.

We encourage all young people to review the pledge and support friends and family who may be experiencing mental health challenges. By pledging to not stay silent, we can help break down the stigma associated with mental illness.